The High Quality Relationship With Customers - 1322 Words

Introduction Banks are competing intensely in a highly competitive environment to offer quality oriented services according to customers’ expectations. Various important parts of banking sector like operations, service quality, employee satisfaction, customer satisfaction, financing products, efficiency, financial performance are being studied by many researchers to better understand and serve the community at large (Arokiasamy, 2013). The high quality relationship with customers is the main influence of a successful service provider (Panda, 2003) â€Å"which determines customer satisfaction and loyalty† (Jones, 2002 as cited by Lymperopoulos et al., 2006). Organizational outcome such as performance superiority is primarily influenced by the service quality (Poretla Thanassoulis, 2005), â€Å"increasing sales profit† (Levesque Mc. Dougal, 1996; Kish, 2000; Duncan Elliot, 2002) and â€Å"market share† (Fisher, 2001), progressing customer relations, improving corporate image and promote customer loyalty (Newman, 2001; Caruana, 2002;). â€Å"Furthermore, service quality and customer satisfaction were found to be related to customer loyalty through repurchase intentions† (Levesque Mc. Dougall, 1996; Newman, 2001; Caruana, 2002). Banks must convey quality service to ensure success and survival in today’s competitive banking. It is logical that a satisfied customer will become at th e end†¦ a repeat purchaser and a loyal buyer for many causes. This relationship between satisfaction and buyerShow MoreRelatedCase Study Analysis of Panda Bear Toys, Caribou Toys and Grizzly Bear Toys1726 Words   |  7 Pagesand Sheppeck amp; Militello (2000),describing the relationship between corporate value disciplines and corporate strategies. Value discipline is a framework to describe organizations’ marketplace strategies, and company with different value discipline has its own business goals and culture. With reference to the information provided, the value discipline of Panda Bear, Caribou and Grizzly Bear were identified. They are Product Leadership, Customer Intimacy and Operational Excellence respectively.Read MoreMarketing Strategies Of Aldi And Waitrose1277 Words   |  6 PagesThe three core values of Aldi are simplicity, consistency and responsibility Aldi’s Marketing Mix Aldi’s mix focuses on providing high quality products that are cheaper alternatives to famous brands. Aldi’s marketing mix therefore focuses on: †¢ Product – high quality ‘Like Brands’. †¢ Price – Aldi offers lower prices than its competitors without compromising on quality. †¢ Place – Aldi outlets are expanding globally. †¢ Promotions – Aldi uses a combination of above-the-line and below-the-line promotionsRead MoreCase Study – Cunard Line, Ltd.1181 Words   |  5 Pagesoverall brand while facing the effects of a recession. Analysis Overview Cunard Line Ltd. is a cruise line that represents luxury and class providing four to five star cruise ship options. Their overall target market is mature adults with mid to very high income-levels. A lot of the marketing efforts put forth by Cunard were going towards tactical efforts and the promotion of individual ships as opposed to the promotion of the entire brand. Although most of the ads portrayed the same look and had anRead MoreRelationship Between Customer Satisfaction And Consumer Loyalty1520 Words   |  7 Pagesthe relationship between customer satisfaction and consumer loyalty and apply its relationship into all the market industries including products and services, particularly in financial institutions. Preliminary sample data (N=80) will be collected from faculties and students at Johnson and Wales University of all ethnicities, national and international students. The hypothesis of the study is developed as H1: There is a significant positive relationship between cu stomer loyalty and customer satisfactionRead MoreThe Hair Bow Box Mission861 Words   |  4 Pagesthat provides high quality boutique hair accessories for girl’s ages 3 months to 18 years old. The hair accessories are an enhancement to the girl’s natural beauty. The Hair Bow Box mission is that, We believe that youthfulness should be celebrated and maintained as long as possible. We embrace the youthfulness through our inspired youthful and colorful designed hair accessories. We celebrate youthfulness by designing accessories for babies, children, and teens through our quality materials, andRead MoreCase Study Analysis of Panda Bear Toys, Caribou Toys and Grizzly Bear Toys1719 Words   |  7 Pagesand Sheppeck amp; Militello (2000),describing the relationship between corporate value disciplines and corporate strategies. Value discipline is a framework to describe organizations’ marketplace strategies, and company with different value discipline has its own business goals and culture. With reference to the information provided, the value discipline of Panda Bear, Caribou and Grizzly Bear were identified. They are Product Leadership, Customer Intimacy and Operational Excellence respectively.Read MoreEssay Providing Quality1695 Words   |  7 PagesProviding Quality Service Vanita Johnson MICHAEL  BRIZEK HTM 150 March 28, 2012 Describe how the industry involves the guest in order to provide quality service. The retail industry involves the guest to provide quality during the planning process. They have to think about the when, what, who and how. When do you to start your delivery system as the guest arrives and while the quest is waiting, during the experience and after the experience. What does the customer expect out of the experienceRead MoreMarketing: Customer Relationship Management1450 Words   |  6 Pagesrepresenting a paradigm shift Discuss (30) Relationship Marketing can be defined as a strategy that is used by business organisation to learn more about customer’s mood and behaviours so as to develop stronger relationship with them. Peter Druker stated that the purpose of the business is to create customers and keep them. To do that a company must do those things that make people or customers want to make business with it. Thus relationship marketing is not a short term tactic but a strategyRead MoreLong Term Customer Loyalty And Relationships775 Words   |  4 PagesLong-Term Customer Loyalty and Relationships Educated and resourceful, today’s consumers are adept in validating assertions and quick to find alternatives if products do not measure up or add value (Kotler Keller, 2016). Consequently, firms must understand and use marketing relationship to develop a brand with products or services that meets customer needs and builds a connection to generate customer loyalty. In this regard, the customer oriented or customer-on-top business model is an effectiveRead MoreService Quality As A Core Competitive Strategy1115 Words   |  5 Pages Service quality has been increasingly recognized as a critical factor in the success of any business and banking sector in this case is not an exception .A bank customer will be loyal if they can produce greater value than their competitor (Dawes and Swailes 1999). In addition, higher profit will be earned by the banks if they can position themselves better than the competitors within a specific market (Davis at al. 1995) Therefore, banks should focus on service quality as a core competitive strategy

The Media Regulation Of The Uk - 1514 Words

The media regulation in the U.K. is more extensive compared to the U.S. Ofcom is an independent regulator and competition authority across television, radio etc. The PCC, also an independent body, deals with complaints from members of the public about editorial content of newspaper and magazines. The behavior of media is far more regulated in Britain compared to the U.S. In U.S. the views can complain about the content to individual media outlets but in Britain the complaints are published on various governmental website making it more visible. This means that the impact of government regulation is more evident in British media than in the American media. BBC is the only media outlet that is not funded by any organization or advertisers. Anyone who owns a television has to pay the license fee, which helps fund the BBC. In the most recent famous case, Prime Minister Tony Blair s administration became furious over a report by a BBC freelance correspondent that the Labour government had â€Å"sexed up† the evidence of weapons of mass destruction in Iraq in order to build public consensus for sending British troops to war. Although it later became apparent that evidence of these weapons was inconclusive, an inquiry into the matter (which also involved the suicide of a government official responsible for unauthorized comments) led to the resignation of both the head of the BBC Board of Governors and the BBC director-general (Hutton Inquiry, 2004; Dyke, 2005). In a study of theShow MoreRelatedSocial Media Should Be Regulated Essay1450 Words   |  6 PagesSOCIAL MEDIA SHOULD BE REGULATED ABSTRACT As social media becomes a heavy influence in our online presence, certain elements need to be policed, as laws can still be broken. This is an insight into if social media, more specifically social networking sites, can be regulated to avoid recent spates of ‘trolling’ or whether it only serves to strip people of freedom to speech. INTRODUCTION Social media has now become a part of our modern day society and has a huge impact on our lives onRead MorePestle Analysis of Hilton Hotel611 Words   |  3 PagesHilton’s performance is directly affected by consumer protection and employment laws in UK, as well as, the nature of competitive regulation, and risks of military invasion in the country.    ECONOMIC FACTORS National macroeconomic situation and factors and events impacting the situation are major factors affecting Hilton Hotels amp; Resorts business in the UK. For example, during the Olympic times in the UK most of the hotels were occupied and booked fully for the whole period. However, the situationRead MoreThe Societal Issues Of Advertising1729 Words   |  7 Pagesadvertising business. However, you need clarifications about ethical and legal matters relating to advertising to children. I will therefore discuss the societal issues about advertising to children. I will then guide you through the relevant UK regulations regarding food advertising to children and how they might impact the advertising of your snack. Lastly, I will explain the process for hiring an agency and how you can avoid hiring an unethical agency. Children are more and more recognised andRead MoreEssay about Debenhams1132 Words   |  5 Pagesmainly based in the UK and has more than 160 stores within the UK. They operate outside UK in 60 worldwide franchising stores. Debenhams held over 30,000 employees which also hold headquarters in London. Debenhams store is the second largest department store in the UK after John Lewis. They offer wide ranges of products such as; women clothes, men clothes, children clothes, lingerie, accessories, health and beauty and home and furniture. Political Government sets regulation for all organisationsRead MoreObjectivity And Journalism1528 Words   |  7 PagesWe live in a word where most journalists and news corporations are labeled as being corrupt , biased and deliberately misinforming. Corporations such as FOX news in the US is constantly criticised as being propaganda for right wing bias, and in the UK we have similar situations with the BBC, Sky News, and newspapers such as The Sun and the Daily Mail. In truth, pretty much every news outlet on the planet shows a certain degree of bias and non-objectivity. Objectivity is the main ethos of journalismRead MoreBp Oil Spill Globalization1062 Words   |  5 Pagesoil spill, however, has made the off shore drilling regulations more strict now meaning that the US will still have to import almost all of its oil from overseas. The effects on globalisation being both positive, as the US still trades a lot for oil overseas, and negative as the barriers for trade have increased as the moratorium and new deep water drilling prevented drilling for 6 months. Also, the spill has led to an increase in regulations for deep water drilling on the US coastline and nowRead MoreThe Multinational Company Nestle : The Biggest Fmcg Company Of The World1701 Words   |  7 Pageschocolate brand around the globe. Methodology: In order to complete this big task in limited time I have adopted the following process. Nestle Company overall SWOT Analysis: Culture and Rules and Regulations of Australia and United Kingdom: It’s important to understand the culture and rules and regulations in order to design marketing, adverting and sales strategies while doing deep analysis of a product. Australia: Australian association of national advertisers are responsible for monitoring theRead MoreVirgin Media - Marketing Mix1509 Words   |  7 PagesVirgin Media Virgin Media began trading in early 2007, as a result of a merger between cable operator NTL:Telewest, and acquisitions of the VirginNet internet service provider, and Virgin Mobile. At launch, the new company heralded itself as being the first single provider of ‘quad-play (four-service) media in the UK. It has a strong marketing campaign and its broadband service in particular is popular with British customers, with the second Ââ€" largest subscriber base in the United Kingdom. ProductRead MoreBoots Case Analysis : Boots Essay1611 Words   |  7 Pagesexpectations and demand. 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According to Michael Schudson (2001,165) the concept that a journalist should be objective is relatively new and cannot be applied identically to all countries and contexts. 24, mass media politics ) He argues that the need to be objective as a journalist is felt more strongly in the UK than in countries such as Germany

Ojt Experience Free Essays

INTRODUCTION On the job training or OJT is one method by which students is given chance to apply the theories and computations that they have learned from the school. It also helps the students to acquire relevant knowledge and skills by performing in actual work setting. Colleges and universities require their students to  undergo such  training within  a  specific  number  of  hours  as  part  of  the curriculum. We will write a custom essay sample on Ojt Experience or any similar topic only for you Order Now For the students, an OJT or internship program provides opportunities togo  through  the  actual  methodologies  of  a  specific  job  using  the  real  tools, equipments and documents. In effect, the workplace becomes a development venue for a student trainee to learn more about his chosen field and practice what he has learn from academy. On the  other hand, an effective OJT program also benefits the companies who accept trainees. First OJT or intern provides additional manpower for lesser labor cost than a regular employee. Most of them are all eager to learn the ropes so chances are high that they will cooperate. Employers can use this internship strategy as a method in recruiting new employees. Since the trainer or the supervisor can follow the trainees’ progress, he can gauge based on performance, behavior and attitude if the trainee will make a good recruit after the completion of his internship. OJT’s can bring fresh ideas  into the organization. Given the opportunity to speak  their  minds  freely  and  without  fear,  they  maybe  able  to  contributesignificantly in brainstorming sessions or research and eventually help improve the organizations productivity. While training the interns, employers are in fact also teaching their employees to process of guiding the trainees stretches their  patience, develops teaching skills and makes them more sensitive to the needs and mind set of the younger generation. The course of supervision also teaches them how to share what they know and be receptive to questions. Hence, theinternship  also  becomes  an  avenue  in  training  for  future  managers  of  thecompany. Accommodating on-the-job trainees can truly be beneficial not only to the trainees but also to the companies that provide opportunities for this type of  learning. There is wisdom in the front lines. Such training can be How to cite Ojt Experience, Papers

Business Diploma Phrase Market Research

Question: Describe about the Business Diploma for Phrase Market Research. Answer: Introduction The phrase market research is indicative of a set of activity undergone to gather vital information regarding current requirements and preferences of the consumers (Bryman and Bell 2015). With the help of market research, an organization can determine whether their product or service can match with the demand and preferences of the current target market or not (Berry and Planning 2013). The present organization therefore can improvise their present operational and service style with the assistance of a thorough market research. The purpose of the present report is to make a detailed analysis of a market research plan for the organization DA Gardening Supplies, who is suffering from the steady drop down of its net profit for the last two years. DA Gardening Supplies has been a successful business enterprise for garden and nursery supplies for over 13 years though their sales growth for garden supplies have dropped by near about 5%. However, the company has been progressing on their business venture with the caf that the owners have opened inside their nursery. The main issue is found out to be the enterprise has never optimized a thorough market research. Hence, a plan for market research procedure should be designed for the considered company. The market research plan The five step process 1. Identifying and defining the problem It has been identified that DA Gardening supplies are suffering from steady downfall in the nursery sales and garden supplies. Additionally, the flat number of the landscaping project has strongly implied the problem of the enterprise. As per the outlined research proposal, the issues are Over the last two years, the enterprises net profit of the enterprise is dropping. Sales for nursery and gardening sales are running low by 5% for last two years, which respectively contribute near about 41% and 34% of the overall profit. The enterprise has earned very little profit from the landscaping project. 2. Required documents For the considered, issue of the DA Gardening Supplies, some valid informational documents had been required for outlining the established research proposal. The following data had been required The enterprises performance regarding gardening supplies and nursery sales of last three years DA Gardenings sales and profit margin of the cafeteria of last three years Details of the accountable person related to each business operation of the enterprise A detailed and valid data regarding the business hours of the nursery, the cafeteria, and a detail about the products the company sell. A detail about the existing and regular customers and their buying preferences 3. Research purpose Most significant to contemplate in the respect that the chief purpose of the research is to identify the recent buying behaviors and demands of the target market for both the cafeteria and the nursery and gardening supplies. Therefore, it should be said that without an immediate market research plan the company might find it difficult to stay fruitful at the current market (Calderon and Webber 2015). 4. Proposed timeframe Considering the purpose and the requirement to establish the market research plan, the following timeframe could be suggested - Activities Time Project design 2 days Survey and observation 3 weeks Consultation with the authorities of the company and with some authorial head of the local supermarkets, departmental stores and several specialty shops 5 days Data analysis 1 week For reviewing and determining the objectives underpinned in the initial research proposal, the following processes have been undertaken Evaluating every document provided by the enterprise regarding sales performance of the caf, nursery and the gardening supplies department Understanding the buying behavior of the existing customers Having done a brief background research on the considered company For the entire purpose, the market research manager has consulted with the local legal authority and with the supermarket heads of suburban area. 5. Research objectives The prime aim of this research is to realize the preferences and needs of the current target market. Except that, the other essential aim is to - To have a clear view regarding the activities of the rival organizations To increase the organizations core competencies, which will lead to enhance the sales growth To assist the company for regaining its successful position in the market The detailed plan Research locations The research will take place in the market places and popular community centers of Australia and specifically near the suburban area where DA Gardening is located. More specifically, the possible research location for the market research will initially be the supermarket, the departmental store and the cafeteria; those are situated opposite the concerned enterprise. However, these locations would not be enough to gain a coherent understanding regarding the target market. The researchers would have to acquire relevant data from all the supermarkets situated in the entire suburban area and the business park where the companys new caf is located. Hence, considering this necessity, the individuals who will be given the responsibility to do the research would have to locate to the area where the concerned enterprise is located. It is because of the plan, which is to undertake survey and observation on the market area beside DA Gardening. Research methodologies The planned research will possibly have the descriptive design as per the fact that the main motive of the research is to describe the relevant situations. Furthermore, with the help of this particular research design, the researchers would be able to present accurate characteristic features of the target population. It should be kept in mind in this respect that the aim is chiefly to identify the preferences and demands of a specifically categorized population who loves gardening. On the other hand, the gourmet food lovers also fall under the descriptive category of target market. Considering this particular issue, a convenient project for market research process will be to gather relevant data by exercising a quantitative research (Denscombe 2014). Most significant to state in this context that the research would require to exercise observation and survey method, which are not possible without descriptive research style as two of the most impactful methods of this research are surv ey and observation method (Gray 2013). Considering the particular research design, it should be now contemplated that convenient data will be gathered through questionnaires and survey, by evaluating previous records and observation. The researchers would initially proceed with the questionnaire and survey procedure, which will likely to be followed by the observation procedure. Nevertheless, it is to mention that the researchers in this case may need to undertake the method of ethnographies to have an in depth knowledge regarding the individual target phenomenon. In this case, it is required to say that the sampling process would be non-probable in case of gathering information for nursery and garden supplies. Nevertheless, it has been identified that there is a requirement for having secondary research to acquire data regarding selling performance of the existing rival companies. It is because of the fact that there is little chance for interviewing any management individual belonging to any rival organization. Sources of the research data According to the planned research methodologies, the market research plan has decided to collect all the valid details from doing a primary research. In other words, quantitative research method would be applied to do the analysis on the obtained data. The primary research would be convenient for the current purpose considering the fact that the company is mainly suffering with its sales performance. Therefore, the company immediately requires acquiring knowledge regarding the buying pattern of the customers, which is not possible through only secondary research methodology (Hollensen 2015). It is significant to identify and understand the profile of the primary data sources required for the market research prior to collect data from them (Krueger and Casey 2014). The prime sources are the customers of the cafeteria, which is situated around the suburban supermarket near DA Gardening. On the other hand, regular visitors of the departmental store, which includes both the middle class and the upper middle class individuals, would be the primary sources. The age groups of the people who will be chosen for the survey and observation method would possibly belong to 25-45 and 45-70 age group. On the other hand, for acquiring information regarding buying preference for the cafeteria, primary sources belonging to the age group of 16-25 and 25-65 would be chosen. However, it is significant to state in this respect that there is a requirement for secondary research to understand the strategies and performance of the potential competitors. Hence, the sources for the secondary research would be the annual reports of existing Australian companies who specialize in nursery and Gardening supplies. On the other side, to crowd up information regarding the selling performance and strategic policies of most of the reputed Cafes in the locality, most relevant source for secondary resource would be the organization websites and online sites those provide statistical data regarding the net profit of the restaurants situated near the place of DA Gardening Supplies. For the primary research, an approximate sample size would be 100 from the supermarket and departmental store and near about 50 from the restaurants and cafeterias near the location. For collecting information from these groups of individuals, random survey and observation method will be applied. For the 100 individuals from the supermarket area who will be mainly questioned for the nursery and gardening supplies, the sample will be bias sample, whereas for gathering data for the caf the sample will be random sample. Required resources For executing the entire market research plan, the company has said that they could afford an amount of AUD$50,000.00. The following is going to give a detailed picture regarding both financial and human resources, which will be required to accomplish the proposed market research plan. 15 researchers for doing random survey and observation Near about $30,000 to undertake the survey and observation method in both restaurants and supermarket and the departmental stores. Near about $10,000 to undertake the secondary research method There is may be a requirement of market research assistance for obtaining information regarding the management style of some of the leading restaurants beside the organization. Therefore, for taking help from this particular individual extra $10,000 will be needed. Timeline, budget Key milestones Proposed time To understand and note the buying preferences of the target market First three weeks To gather relevant statistics and data through secondary research to gather data regarding profit margin and tactics of the rival organizations Four days (Right after the first three weeks) Parts of the project Duration Estimated cost Observation One and half week $15,000 Survey One and half week $15,000 Online research One week $8,000 Assembling the research report Five days $2,000 Therefore, it can be said that DA Gardening can have a fruitful result within five weeks and the overall expenditure would not exceed $40000. Obtaining approval For exercising the proposed methodology, the researchers would have to gain permission from the supermarket owners and the business park. Additionally, approval would be required from the management of the restaurants and departmental and other shops. On the other hand, an approval is required from the local legislative authority. Credentials It is significant to provide detail information about the staffs that are going to be engaged in the entire market research plan. Hence, it is to say that the researchers who will be employed to practice both the primary and secondary research have credentials from some of the leading business management organizations of Australia, which are La Trobe Business school, AGSM MBA, UQ Business school and many more. Each of them has experience of near about 10 years in this particular field and they are well acquainted with the buying nature of the customers. Australian legislation For the entire plan, the research would be obliged to obey the Australian legislations like Privacy Code 2014 for maintaining the confidentiality of the acquired data. This particular legislation is considered to be followed with utmost priority by any organization who is attempting to undertake a thorough market research (Latimer 2012). On the other hand, the researcher would be accountable to gain a public register prior to apply the observation and survey process. However, it is to state in the respect that the researchers would consider the Australian Consumer Law with highest priority. References Berry, T. and Planning, B., 2013. Market Research. Bryman, A. and Bell, E., 2015.Business research methods. Oxford University Press, USA. Calderon, A.J. and Webber, K.L., 2015. Institutional research, planning, and decision support in higher education today.Institutional Research and Planning in Higher Education: Global Contexts and Themes, p.1. Denscombe, M., 2014.The good research guide: for small-scale social research projects. McGraw-Hill Education (UK). Gray, D.E., 2013.Doing research in the real world. Sage. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Krueger, R.A. and Casey, M.A., 2014.Focus groups: A practical guide for applied research. Sage publications. Latimer, P., 2012.Australian Business Law 2012. CCH Australia Limited. Bibliography Berry, T. and Planning, B., 2013. Market Research. Bryman, A. and Bell, E., 2015.Business research methods. Oxford University Press, USA. Calderon, A.J. and Webber, K.L., 2015. Institutional research, planning, and decision support in higher education today.Institutional Research and Planning in Higher Education: Global Contexts and Themes, p.1. Denscombe, M., 2014.The good research guide: for small-scale social research projects. McGraw-Hill Education (UK). Gray, D.E., 2013.Doing research in the real world. Sage. Hanrahan, P.F., Ramsay, I. and Stapledon, G.P., 2013. Commercial applications of company law.COMMERCIAL APPLICATIONS OF COMPANY LAW, CCH Australia Ltd,. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Krueger, R.A. and Casey, M.A., 2014.Focus groups: A practical guide for applied research. Sage publications. Latimer, P., 2012.Australian Business Law 2012. CCH Australia Limited. Nunan, D. and Di Domenico, M., 2013. Market research and the ethics of big data.International Journal of Market Research,55(4), pp.2-13. Zikmund, W.G., Babin, B.J., Carr, J.C. and Griffin, M., 2013.Business research methods. Cengage Learning.