Jaguar brand equity charter Assignment Example | Topics and Well Written Essays - 250 words

Jaguar brand equity charter - Assignment Example This in turn has led to an increase in company’s sales revenues (LMS International, paras.2-5). Therefore, it is important to understand the identity of Jaguar brand equity because as well as acts as an important tool for determining the most appropriate marketing strategies to be applied. Further, it helps to track the positive benefits associated with Jaguar brand and its customers so that the company can be in a position to know the areas that need improvements (Kotler, Philip, Waldemar, and Ines, p.15). The resources used to complete the section on the charter include; use of comparison resources such as cartoon and photos. In addition, task completion resources were utilized whereby, customers views may be obtained by providing them with some bubble games to feel in and interpretation were made thereafter (Kotler, Philip, Waldemar and Ines, p.15). The purpose of brand charter is to determine the long term marketing strategies that may be adopted by Jaguar Company to reinforce its brand equity in the automobile industry. The charter may be used by marketing executives to determine the most appropriate marketing strategies that may be employed (Kotler, Philip, Waldemar and Ines, p.15). LMS International. Jaguar: Engineering a Brand that combines Luxurious Sound with First-ClassHandling.Web.23.04.2014.