A group assignment to produce a strategic marketing plan for your new - 1

A group to produce a strategic marketing plan for your new product - Assignment Example The United Kingdom (UK) soft drink market remains among the most exploited avenues of the entire economy. This is best described along both the international and local dimensions. The prospect of a novel product, such as Canki, making a successful penetration into such a market calls for the involvement of critical marketing programs. The critical challenges faced by novel players in this market range from the shaping of the product to the eventual delivery. The product must satisfy the customers order in terms of preference and taste. Research is called for in respect to life cycle of the product due to various challenges that may arise as the product is sold. Canki’s sale can be increased through the focus of increment in product’s line depth and increasing the number of product lines. Marketer should put the focus on branding the product in an attractive design. The product desired to be packaged in a manner that relates with the target market population. This would be achieved by wrapping the product in fashionable cans that attracts the youths who are the elemental market aim. The youthful population remains the ideal market that may catapult a novel player into the UK market (Steen, 2007). Coca cola, which is deemed as Canki’s main rival, has based its target market on the wider UK popu lation. Success of the Canki will involve the identification of a singular age set of clients to be the main focus. The designing of the products desires to illustrate a sense of connection with the preferences and tastes of this population. Acceptability of the product, by the targeted market population, remains critical to the eventual success of the firm (Baines, Criss and Kelly, 2011). The concept of place as a pillar of marketing involves the fathom of both the market and the production dimensions. The product must be provided in places where the targeted clients can reach out to it easily. The marketer must have a clear research

Consider the Young Turk proclamation in light of the Declaration of Essay

Consider the Young Turk proclamation in light of the Declaration of the Rights of Man - Essay Example It also controls their term. Description of citizens with the right to guidance on free formation of political groups. The rule on what the official language the Ottoman citizens should use. Rules on citizen’s employment rights, right to liberty and the right to equality, irrespective of religion, and nationality Rules on religious privileges. Guidance on what should be done when it comes to reorganization of state forces. Property rights rules. Education and operation of educational institutions. The responsibility of the state in school operations. The law on the country’s welfare and measures taken to improve its wealth. Declaration of the Rights of Man – 1789 This is a document formed to help reduce public calamities and corruption of governments. It is a formal declaration of the privileges of human race that should be respected. The purpose of the declaration is to remind all the supporters of the social sector of their privileges and moralities in the soci ety. It is to ensure there is respect for the acts of executive and legislative power. The formal declaration was also developed in order to maintain the constitution and ensure happiness for all citizens. Contents about the rights of man include: Inborn rights and social distinctions. The role of political associations in preservation of the rights of human race. The rules on principles of sovereignty. What liberty is and the exercise of natural rights. It also offers guidance on limits of exercise of natural rights. The laws guiding the exercise of natural rights, what is prohibited and what is not. Equality in expression of law. Rules guiding imprisonment, arrests and accusations. Laws guiding provision of punishments. The role of the law on repressing harshness in securing a prisoner. Freedom of expression of opinions and views. Free communication laws. Requirements of security rights. Rules about management of public forces and administration. Rules guiding the right to decisio n making. The rights of the society. Rules about the constitution and the society. Laws about acquisition of property. Demand of the Two Documents The tradition springing from the French revolution is evident in the, ‘declaration of the rights of man.’ In this document, corruptions in government and public calamities have motivated the formation of rules. The rules are based on the assumption that people’s neglect, ignorance and disrespect of the privileges of man were the causes of public disorder. The rules preserving the rights of man were formulated to inform and remind people in order to reduce public calamities and corruption. They were meant to develop respect for the executive and legislative powers and to maintain the constitution to ensure happiness of all. Focus of such a declaration is totally different from the focus of the proclamation of Young Turks. Young Turks proclamation has covered various areas. It has focused on leadership matters, their rei gn and powers; the rights of the citizens to vote, constitution of political groups; official language of the nation; citizen liberty and equality rights. At the same time, it covers their duties relative to the state and rights to employment; issues concerning religion privileges and freedom of expression; organization and management of state forces. That is why it unveils property rights, acquisition of lands, government services such as